Portfolio of Marcus Ögren

Portfolio of Marcus Ögren - currently available
for freelance or full-time work

Presentation

I started out my career as a graphic designer at Brand Factory where I worked with companies such as: Nike, DHL, Media Markt, ICA, Pernod-Ricard, NCC, Ramirent, Taxi 020, TNT, Toyota, Nissan, Kia, Samhall, Coca-Cola, to name a few (here's a complete list). Besides graphic design, final art and web design also occupied my time.

After Brand Factory I decided that graphic design and final art wasn't creative enough. Therefore I applied to Hyper Islands Interactive Art Director proram where I was able to evolve in the fields of creative thinking, motion design and more advanced web design.

I got to expand in the areas of working directly with customers, working closely in concept- and design groups and delivering cutting edge presentations.

After my internship over at AD&D I decided to work full-time as a freelancing Art Director.

So, welcome to my humble digital fortress.

(which will be updated shortly)

This is where the magic happens.

Interactive Art Director '09 - "Space is the Limit"

Concept: We wanted to reach high with this years edition of the annual Hyper Island class-site for the Interactive Art Director course. We ended up in space. In collaboration with Swedish Space Corp. - ESRANGE and NEXUS/BEXUS, we will be able to send a rocket in to space with messages collected through our interactive website called: "Space is the Limit".

UPDATE: Featured on the FWA!

Visit www.spaceisthelimit.com for more informaion!

My role: Original concept and idea, Motion concept and production.

Mylan / Naproxen - "Smärtpunkten" / Herta

Concept: During my internship at AD&D I had the chance to work on a campaign for a swedish painkiller company called "Mylan" and their product called "Naproxen".

On the site you get to meet the most doubtful person ever to take care of your pain and suffering, and then interact with her at her practise. Further more you can visit her on Facebook or call her up on her phone.

Visit www.smartpunkten.nu or add Herta as a friend on Facebook.

My role: AD Ass.

"London London"

[View full size 12.2mb - requires Quicktime]

Brief: Create an animation from 10 seconds of audio from the movie "Snatch".

Background: This was our first animation project at Hyper Island.

My role: Concept, Animation, Production

Millennium Promise - "Wishing Well"

[View full size 47.9mb - requires Quicktime]

Brief: Create higher awareness of the Millennium Promise, claim the importance of individual contribution and the easiness to donate money on a monthly basis; that there are several ways to do it. The target group should be younger urban men and women (22-35) who just landed their first “real” job after school, with a firm income and taken their first steps towards society contribution.

Solution: We realized that younger people today are more against charity if they don't know what their money goes too. Our solution was "Wishing Well". The idea was that people living in poor countries were able to wish for what they wanted for their village. MP representatives then took their wishes online for visitors to fulfill.

My role: Concept, Art Direction, Graphic Design, Animation, Flash, Logo design, Wireframes.

More about Millennium Promise

SVT Play

[View full size 21mb - requires Quicktime]

Brief: Present solutions on how SVT (Swedish Television) can create long term relationships and awareness with the target group of 18-25 by using digital media. Which type of services and/or communication strategies should SVT work with in order to attract the specific group.

Solution: We came to realized that SVT has the largest archive of media online, and it's all free. But, the service, "SVT Play", is by far the most out dated video player you can find today. So the first thing we did was to make a player that was more recognizable, pedagogic and attractive to the target group (and other groups of age). Second of all, we realized that the target group is actually very fund with SVT, but they want to choose when they want to watch, and what to watch. So by that we created a more mobile and versatile widget and applications for their cellphones and social networks.

My role: Concept, Graphic Design, Wireframes.

Car Branding - various examples

Taxi 020: Commercial car branding of MTG for Taxi 020. My roles was Art Direction, Car Design, Final Art.

Nissan/Statoil: Event car branding of Statoil for Nissan. My roles was Art Direction, Car Design, Final Art.

Samhall: Company car branding of Samhall. My roles was Art Direction, Car Design, Final Art.

Presidential candidate 2012 - "Stewie for president"

[View full size 5.3mb - requires Quicktime]

Brief: In the first brief we were to create a storyboard and a style frame for a TV-spot for the next presidential candidate in the american election campaign 2012. Of course we were free to choose any candidate as we saw fit.

In the second brief we were to create an 10-15 seconds long animation from another classmates storyboard and style frame. I was given the candidate Stewie Griffin from the "Family Guy"-series (by Daniel Galfvensjö).

My role: Storyboard, Style frame, Animation and Art Direction.

Store Branding - various examples

ICA: Grocery store branding of ICA. My roles was Graphic Design, Digital montage, Final Art.

Media Markt: Consumer electronics store branding of Media Markt. My roles was Graphic Design and Final Art.

Beijer: Consumer hardware store branding for Beijer Bygg. My roles was Final Art.

Specialities, experience and workareas

Specialities: Motion Design and Animation, Art Direction, Concept Design, Graphic Design, Final Art.

Program skills: Apple OS, Microsoft Windows, Adobe: After Effects, Premiere, Photoshop, Illustrator, InDesign, Dreamweaver, Flash, SoundBooth. And other necessary tools.

Education:

Hyper Island - Interactive Art Director - Aug 2008/Jun 2009

UGL - Aug 2008

Berghs School of Communication - May 2005/Jun 2005

Gymnasium/Upper Secondary School - 2001/2004

Work experience:

Brand Factory Nordic AB - May 2005/Aug 2008

Graphic Designer

Mind Partner AB - Sep 2004/Oct 2004

Graphic Design

Studio Lighthouse - July 2004/Aug 2004

Photographic ass.