When I first started working at Svea as a consultant, I had a feeling that this brand is cold and impersonal. But. When I met the wonderful people behind the brand, I got a vision of what it could become. I knew that we could show more of the brands modern, open and entrepreneurial sides. To be warm, welcoming and personal. Just like the people working here.
I first planted this seed in the redesign of svea.com. But later on, when I went from consultant to Brand Manager of Svea, I had the possibility to turn this into full bloom. It is hard to summarize five years, thousand of hours from more than a hundred different people.
A brand should never stop evolving, but this is where my journey ends…
Among these hundreds of stars, I’d like to give some extra love to these people: The amazing marketing team, the rockstar design team, the most talented creative team, AD Mattias Kristensson & UX-writer Max Hammarstedt, Thea & Emil at the best agency in the world First Lady and the most artsy production agency in the world SWIMCLUB. Without you guys I would never have reached where I am today. From the bottom of my heart, thank you <3
We made it possible.